Internet Marketing Made Simple

Internet marketing is simply defined as the selling and marketing of goods and services utilizing the internet as the sales and distribution medium.

​ In the early nineties, it all started as a cottage industry before turning into a global multi billion dollar industry which are now being embraced by industrial giants like Amazon, Microsoft. The internet has turned the world into a global village, has rendered distances and time zone irrelevant. For example i the remote part of China, one can easily service clients in the bright cities of London, while goods manufactured in India are sold to consumers in all parts of the world.

The internet has made all these become a possibility and also made internet marketing a reality. Internet marketing offers anyone over a certain age who have the access to a computer and also internet connection the chance to go into business for themselves with little or no start up costs. anybody over a certain age with access to a computer and access to an Internet connection, the opportunity to go into business for themselves with little or no start-up costs.

There are two main ways to do business online. You could either sell your products thereby doing business as a merchant. Another type is being an affiliate. People who have no product to offer or who have little time to sell earn huge amount of money and they are referred to as affiliates. They are referred to as middlemen. They do have a website of their own and on this website they will review, promote a product or service which is provided by a third party (the merchant).

These middlemen earn their cash by joining the affiliate programs of merchants, and earn their commissions when their sites are being visited. Business only makes profits when they make sales, they only make sales when there is customer and clients which they only get when they have good prospects. Without prospect, even if your website is that good, your website is dead. Internet marketing is very important because it aligns with the way consumers make purchasing decisions. It enables you to build relations with consumers and prospects through regular, low cost personalized communication which reflect the move away from mass marketing.

Internet marketing brings convenience of the highest order to your doorstep. Internet marketing enables you to be open for business around the clock without worrying about opening any store or payment of staffs. Offering your products on the internet is also easy for customers.They can browse through your online store anytime and order at their own convenient time.

However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences. Cost for Marketing products on the Internet are less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low. Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences.